Aldea Coffee is a company who prides themselves on putting people and the community first. They are currently aiming to spread this message by opening a new location in Muskegon.
Brittany Goode began working with Aldea in 2015. She was attracted to the company based on how they began and their ethical practices.
“Being able to walk into a company and know that the values of the company line up with my personal values, and I get to help them start out, was pretty amazing.” Goode said.
Aldea began as a nonprofit in Honduras beginning in 2009. They work with farmers of corn, beans and coffee. These farmers are paid 50 to 100% above the fair-trade rate. Today, Aldea purchases green coffee directly from farmers they work with and administer training programs for farmers.
The company has grown through word of mouth, collaborations with other businesses in Grand Haven and the community. With the goal of holding on to the engagement with current customers, Aldea has started a campaign to raise funds for the new location downtown Muskegon.
“It’s amazing to see the donations coming in. We’ve also had people volunteering their time to help us get moved to our new production facility and offering to help with the new space open,” Goode said.
The location in Grand Haven shares a building with Grand Armory Brewing Company, while the coffee is roasted at a location in Muskegon Heights. The location of the new cafe in Muskegon will have a space all its own. Contributions to the campaign will go towards building out the new space such as lighting, furniture, plumbing and equipment. The Muskegon location will be ideal for a quiet place to study and Aldea plans on serving baked items here in the future.
Aldea and Third Coast have been working together for some time now. Brittany’s personal involvement with the recording studio began when she served Aldea coffee at an event last summer. Binnie and Brittany’s initial relationship began as a result of their love for the people of Honduras. Brittany has noticed that the values of the companies line up very well.
“Once you start to collaborate with other businesses, everybody starts to feel like family,” Goode said.
Donate to help open their new location and learn more about the company at the link below: